The problem with calling out specific companies for quality is things can change -- eg, Pixar, who would have clearly belonged on his list a couple of years ago, but post-Disney, post-Cars 2, post Newt being cancelled for Monsters Inc 2, post the Canadian branch being formed to shit out TV specials... well... things can change (including for the worse) quickly.
This is a very important lesson, and one that I would argue that books such as "Built to Last" completely failed to foresee that many of the companies they thought were made of gold, turned out to be duds merely a couple years later when the late 90s stock market bubble burst.
