The article makes a pretty good reason why it's aimed at the state. The potentially close relationship between private companies and the state and how intelligence is/was likely shared between them. If that's true, NSO Group is acting as an agent of the state - thus Israel would be spying on France and caught doing it. Thus the anger directed at the state level, as well as the company and governments. A lot of the government you would want to be upset at, well, they don't give a shit and that's why people don't like them.
Yet those reasons are circumstantial and unverified claims, whereas we know that Morocco spied on France. If, and that is an if, Israel received intelligence as a result, Morocco is still the country that crossed that line. The framing makes no sense. Why is a third party, Israel, limiting fallout instead of Morocco?
If it's clearly not a big deal, can you explain why the Israeli defense minister is in France?
An Israeli company made a weapon, assembled it, loaded it and acted as a spotter for Morocco, who's the party that selected the french targets and then pulled the trigger. Even if the intelligence wasn't shared, the Israeli government should be held responsible for its arms exports.