Sounds like empty bullshit to me.

Me, were I hiring, I'd say something more like this:

I want madmen. I want people who have seen where the web could be going and who are dedicated to guiding it there. I want the woman who knows when less is more, and when more is more. I want the man who understands how the future of discussion on the web is being shaped, and who is obsessed with getting it right. I want the people who are maybe a little bit crazy about this, because so am I.

While poetic and thoroughly motivating, I don't know if I'd apply for a job with a description like that. It reminds me too much of the "need python ninja with postgres jiu-jitsu skillz" spiels you see on freelancing websites. Unless you had a professional advertising company, that description says nothing relevant the actual job he is talking about.

This isn't to say that creative job descriptions aren't amazing, I just feel that they could be better tailored their target audience. Preferably something along the lines of the resume-free job posting, exemplified at http://www.ryanholiday.net/archives/help_wanted.phtml.

Personally, I'd also ask for a description of the applicants favorite algorithm and why. You can gauge their interests and passions from a loaded question like that, and it would be a hell of a lot of fun to write.

Well, sure, that wasn't a complete job description. It wasn't meant to be. It was a replacement for TFA's "We’re looking for great developers who are passionate about contributing to and shaping the web."

In short, it's a hook to get people to look at the actual job opening.

but I don't want madmen :(

Give me a break. The only jobs worse than the ones that have an HR team write dopey want-ads about "madmen" are the ones where the FOUNDERS write the dopey want-ads and think what they are saying is deep and poignant. Smart and capable programmers see through bullshit easily, therefore the only people applying for your job as listed are dumb and desperate.

I was thinking maybe Digg crowd. Cause, you know, they've long suffered bad comment systems and would know a thing a two about it.