Hulu is one of the worst at this, and it's astounding to me how seemingly willfully dumb advertisers can be.
It makes me think that no one in this industry actually cares. You've got marketing and advertising executives commanding eight figure budgets, inventing whatever metrics they need to showcase success and protect their jobs. They pay YouTube, Hulu, Samsung, etc millions, who provide back whatever engineered metrics they need to keep getting those paychecks.
You'd think there'd at least be some evidence in mapping advertising spend back to revenue, but I suspect that the platforms who can actually do this (e.g. Etsy) don't last very long or see worse advertising revenue, because it becomes startlingly obvious how poorly advertising works (especially when automated at scale).
It's a house of cards, with so many people deeply invested, spending their entire careers justifying their position, that it probably wont ever change.
It makes me think that no one in this industry actually cares. You've got marketing and advertising executives commanding eight figure budgets, inventing whatever metrics they need to showcase success and protect their jobs. They pay YouTube, Hulu, Samsung, etc millions, who provide back whatever engineered metrics they need to keep getting those paychecks.
You'd think there'd at least be some evidence in mapping advertising spend back to revenue, but I suspect that the platforms who can actually do this (e.g. Etsy) don't last very long or see worse advertising revenue, because it becomes startlingly obvious how poorly advertising works (especially when automated at scale).
It's a house of cards, with so many people deeply invested, spending their entire careers justifying their position, that it probably wont ever change.