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>Reading HBR doesn't make you a qualified for optimizing a restaurant business. Neither does having an MBA degree.

I think I understand the miscommunication now. Sorry for that!

I didn't mean to suggest that you need an MBA to run a small business, just that you need to be constantly optimising, innovating and focusing on raw numbers. I don't have an MBA, but from what I understand this is how MBAs are taught to think.

>I find your take slighly condescending but I want to give you a benefit of the doubt - what makes you think small businesses aren't focused on optmizing their margins?

Maybe it's the people we talk to? I definitely do know guys that are creative and sharp, but for every one of them there are 3 or 4 people who stubbornly refuse to adapt to changes in the market, fail to capture even low hanging fruit in terms of margin (big one is eCommerce businesses that make no effort to minimise postage costs), spend huge amounts of time on activities that bring in minimal value to the business and make no effort to expand into new product categories/markets or make use of new technology. It's just not how many people think.



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