I think Mixpanel should invest a serious effort into creating some tutorials on how to do event tracking in a way that helps your business. I suspect a lot of more people would use the service to its full potential if they knew how.

Even showing off some customers setups that are using it well would go a long way.

A good example of where this strategy helped the business is Slicehost's Linux tutorials.

You read our minds =) we're gearing up to do this now. If you (or anyone else) has ideas for tutorials they'd like to see, please email me: tim@mixpanel.com

You could start by replying to support tickets, that would help a lot as well.

I was hoping it was an ML article on data segmentation techniques, but it looks like it's just a web service announcing that they've improved their filtering options. :(

It looks like they've done more than just adding filtering options; apparently you can now retroactively query the entire analytics data set for your site, in real time.

In my experience, this sort of feature lets you ask questions that iteratively lead to more questions, and eventually to useful/interesting conclusions.

Yes, when I originally signed up for MixPanel I was under the impression that it had this capability, but it could only do one-at-a-time. This is a very important feature for quickly analyzing data to find interesting trends and it's been exciting to use it for the last few minutes.

I seem to be able to only see 1 weeks' worth of historical data, though, so I am not sure if that's user error or some other limitation.

We just couldn't import all the old data so we rushed to import something to get it out in your hands.

Ah ok yes, a little notice would be great, but glad it's coming! This is a very exciting improvement, I can drastically reduce the # of events I am pushing to you, since I was previously faking 2-levels of segmentation by sending duplicate events.

I was also under the impression it may have been user error. You really should have made mention of this in the blog post.