That's a nice article-- it's good to see that there are folks who a) recognize the coolness of a hack like this, and b) take the time to try to find out who to credit.
Here's a personal favorite of mine that I wrote a while back; I like it because it does what seems to be a slightly complicated problem to SIMD (count the number of nonzero elements in a 16-element array of 16-bit values) and does it in a really small number of instructions:
Bit Twiddling Hacks - http://graphics.stanford.edu/~seander/bithacks.html
The book Hacker's Delight by Henry S. Warren Jr and published by Addison Wesley - homepage at http://www.hackersdelight.org/