I think the people that are explaining how Facebook has the right to do this, and should be expected to do this, are missing the point. This is not about Facebook's legal rights to do stuff: it's about whether it's a smart business decision to exercise those rights in certain ways.
Facebook wants to be a useful platform for its users, including companies as users. A platform is not useful if any nitwit can file an infringement claim and get a page taken down. It's in Facebook's best interest to review such claims closely enough to notice that, for instance, they have no reason whatsoever to assume that the 'Mr. Stevens' from the story is actually a laywer representing anyone. At a bare minimum, infringement claims should come on good old paper or should be cryptographically signed, in order for them to be taken seriously.
As such, this shows a serious problem with Facebooks proposition to small companies. If you use them, and use them successfully, you open yourself up for extortion. That can not possibly be something they want.
Facebook wants to be a useful platform for its users, including companies as users. A platform is not useful if any nitwit can file an infringement claim and get a page taken down. It's in Facebook's best interest to review such claims closely enough to notice that, for instance, they have no reason whatsoever to assume that the 'Mr. Stevens' from the story is actually a laywer representing anyone. At a bare minimum, infringement claims should come on good old paper or should be cryptographically signed, in order for them to be taken seriously.
As such, this shows a serious problem with Facebooks proposition to small companies. If you use them, and use them successfully, you open yourself up for extortion. That can not possibly be something they want.