Very interesting idea, and an even more interesting domain name.
One thing though: how can a user download the app itself? Must he/she be on an iPhone or are you just advertising the apps themselves and expecting the user to visit the App Store to get them?
We are building tools to help app developers gain insight and drive engagement. There are myriad issues around creating alternate app stores, so we are very intentionally trying to build on top of existing atores.
In terms of how a user that hits one of the pages and actually get the app on their phone, we have a couple of novel approaches (in addition to the standard iTunes link): click "get the app" and you will see a place to SMS a link to the phone, email a link, etc.
There's a big "Get this app" button on the app's page, which opens up a widget with a link to the app store listing as well as a form to have it sent to your phone directly by SMS.
One thing though: how can a user download the app itself? Must he/she be on an iPhone or are you just advertising the apps themselves and expecting the user to visit the App Store to get them?