Excellent point here. There's a lot of advertising dollars to be spent, in fact too much. Superbowl advertisements certainly didn't help companies like Pets.com during the bubble, but man, did the NFL cash in on that one!
A lot of sales guys sell by telling stories, not necessarily by persuading metrics, and all the contextual data makes for GREAT stories.
A lot of sales guys sell by telling stories, not necessarily by persuading metrics, and all the contextual data makes for GREAT stories.