- Segment.io for routing data to various services (eventually replaced with BigPicture.io as it was cheaper and yielded various intel on site visitors)
- Zapier for glue amongst systems
- Clearbit for lead enrichment
- Optimizely for A/B testing landing pages
- Olark -> Intercom -> Drift -> Intercom for presales chat (Drift has sophisticated bot capabilities but it was overkill)
- Socedo for social media engagement automation (horrible fine print lock-in terms however - don't recommend)
- ActiveCampaign for cross-medium, intelligent lead nurture. I built a fairly sophisticated set of automations for this that's demo'd here: https://pagely.com/blog/b2b-sales-process/ They've subsequently switched to Hubspot
- Google Analytics / Google Data Studio for monitoring metrics and old fashioned Google Sheets for tracking KPI's
- GetProspect.io and hunter.io for lead research
- Reply.io for cold outreach automation
- Segment.io for routing data to various services (eventually replaced with BigPicture.io as it was cheaper and yielded various intel on site visitors)
- Zapier for glue amongst systems
- Clearbit for lead enrichment
- Optimizely for A/B testing landing pages
- Olark -> Intercom -> Drift -> Intercom for presales chat (Drift has sophisticated bot capabilities but it was overkill)
- Socedo for social media engagement automation (horrible fine print lock-in terms however - don't recommend)
- ActiveCampaign for cross-medium, intelligent lead nurture. I built a fairly sophisticated set of automations for this that's demo'd here: https://pagely.com/blog/b2b-sales-process/ They've subsequently switched to Hubspot
- Google Analytics / Google Data Studio for monitoring metrics and old fashioned Google Sheets for tracking KPI's
FWIW you can find all this publicly here: https://builtwith.com/pagely.com <- there's a few services out there like BuiltWith that show the tech stack employed by domain. Useful for researching what technology your competitors are using. Get their Chrome Ext here: https://chrome.google.com/webstore/detail/builtwith-technolo...