This is something that I had been venting about for years to anybody I met.
There's that (Coca-Cola I think) ad that ends up with teenagers watching the sunrise after a party night, they sit on a roof in what I remember could be suburban California.
The ad was in the style of All I need from Air.
These are very delicate and precious moments when you are a teenager.
But now it's Coca-cola telling people how to feel. For a whole lot of people now sitting on that roof, that communion moment with your friends, has been stolen by Coca-Cola. That's not something spontaneous and personal and intimate anymore, they stole that moment, branded it and spat it back on screens and minds. They are feeding on our souls.
It's more subtle and devilish than https://www.youtube.com/watch?v=nlpZRK2Yfd0 which just tells you how to have fun (just a manual to fabricated happy times: be young, muscled, on a beach with one of those air canons that makes you levitate) or association to songs. It's tied to a moment in space and time, to an experience.
A movie scene played out repeatedly- “A person dying and his last moments aka for a cigarette”. There are so many of these that go back to manufacturing consent.
I feel like this speaks more to the lack of enough of an ad-blocking movement though.
The real disaster of the TV-age was that we didn't have the internet to allow enough dispersal of the tools and technology to mute ads on demand, or distribute key-frame data for spotting ad breaks.
What we do today with things like ublock origin is pretty incredible and very effective.
In the marketplace of ideas, you actually need competition and competition means we need to be pushing back on ads always.
I don't get this. Sure, what you describe sounds like a precious moment. But why is it "stolen" if some company films an ad featuring a similar moment? I assume you wouldn't have the same reaction if you saw two real teenagers doing this, or even saw it fictionalized in a movie financed by some production company hoping to make money. What is it about seeing it in an ad that crosses a line?
As a teen (and an adult) Coca-cola certainly was not a prescriber. Anything they'd show in their ad would be immediately and correctly understood as fake and an attempt to get in. Action, reaction. Most (and my friends didn't care) would get over it but the moment is tainted by the brand. Everyone has a different line not to cross though.
Now my line is that this scene is strong, it has meaning. But it doesn't need Coca-cola for that. The product diminishes the experience, it taints it. Next time we get on that roof, what do we make of ourselves ? But as another poster commented: "what's in the coke ? Rhum or whisky ?" :).
Fair enough, I think I just lack this feeling that Coca-Cola taints something by association. But I suppose if Blackwater filmed a series of commercials in my neighborhood, I'd be unhappy with that association too, so I think I get the logic now.
I wanted to take that annoying Coke ad that played in movie theaters (remember movie theaters?) showing a glass filling up, and ending with "Aah", and make a parody version that ended with someone barfing.
There's that (Coca-Cola I think) ad that ends up with teenagers watching the sunrise after a party night, they sit on a roof in what I remember could be suburban California.
The ad was in the style of All I need from Air.
These are very delicate and precious moments when you are a teenager.
But now it's Coca-cola telling people how to feel. For a whole lot of people now sitting on that roof, that communion moment with your friends, has been stolen by Coca-Cola. That's not something spontaneous and personal and intimate anymore, they stole that moment, branded it and spat it back on screens and minds. They are feeding on our souls.
It's more subtle and devilish than https://www.youtube.com/watch?v=nlpZRK2Yfd0 which just tells you how to have fun (just a manual to fabricated happy times: be young, muscled, on a beach with one of those air canons that makes you levitate) or association to songs. It's tied to a moment in space and time, to an experience.