Why do you want to disable it? Isn't it nice to see ads that are interesting and useful to you rather than looking at some useless ads you're not interested in?
The issue is buried in the premise of the question.
“If you’re going to see an ad regardless, would you rather it be relevant to you or not?”
The answer is and always has been “I don’t want to see an ad in the first place, I don’t want you collecting any information about me under any circumstances, and anything that makes ads spots worth less is a positive.”
You know the cheeky “you won’t see fewer ads, they’ll just be leas relevant” line? The only long term solution to actually see fewer ads is to drive their value down to nothing.
The fact that you can pay to remove ads on a lot of services kinda gives the game away that they’re a net negative. Why would you ever want them gone if they’re so useful and helpful?
AdTech is such a garbage industry — drunk on their own delusions of facilitating commerce and helping businesses reach customers while being so annoying and vile that the only way their products to function is to insert themselves into every facet of life because nobody would ever seek them out on their own. Bleh.
There's two sides to the equation though (I work on Supply Side ad tech).
There's a huge amount of content that people are just not willing to pay for, but would gladly view ads. You may be willing to pay for Youtube Premium and Twitch Plus or whatever, but the vast majority of people do not.
Do I feel like I'm a horrible person because I help make websites more money so they can stay in business? Heck no. It's the only reason 90% of these sites are able to exist in the first place.
So what happens when the tracking / fingerprinting / data mining that your industry keeps doubling down on, provides enough data for
-- your next health insurance change to triple your premiums because of that previous bill you had such a hard time paying down
-- your mortgage / refi / loan application to be denied for factors completely separate from your actual credit report, but have made it into a reputation system
-- you get quietly, passively bypassed for that job application from the reputation hit from that one really poorly thought through social media post last century.
Data mining and data stores that affect people's lives and opportunities, that aren't just obfuscated, but actively secret are a blight.
I feel like gladly is overstating it a bit but I take your point. Users will put up with ads with a lot less resistance than a paywall. But that logic still doesn't really follow unless you think that businesses making money by literally any means they can get away with is an end unto itself.
If you have a service like YouTube that provides so much value and is such an economic multuplier that we can't possibly imagine society existing without it then why don't we just pay for it? The fact that we have no system to fund public goods that aren't ads and taxes is a huge failing. You're basically just describing a tax system that is paid in consumerism which sucks because it's inherently regressive.
If you have a product which is genuinely useful to hundreds of millions of people but that the value only materializes when it's available for 'free' to everyone then we should have ways of getting you funded that isn't attention or convincing individuals to pay you a subscription fee.
You're hitting on an important economic function that ads are currently doing but then twisting it around and saying that there's possibility for anything but ads to perform that function.
>You're basically just describing a tax system that is paid in consumerism which sucks because it's inherently regressive.
Why is it regressive? High earners pay more for ad-funded sites than low earners. That's not regressive. It's not progressive either, strictly speaking, but it's better than subscription fees which are regressive because everyone pays the same absolute price regardless of their disposable income.
> High earners pay more for ad-funded sites than low earners.
I'm not certain this is true. And targeted advertising certainly makes it less true, not more. Advertisers are not excluding low-income users from advertising, instead they're targeting more products at them that those users are more likely to buy.
Untargeted ads for higher-cost luxury products might make the Internet cheaper for low-income users, but that's not what is happening in the ad industry right now. Ads exist to get you to spend money, and they are just as targeted at poor people as they are at rich people.
I wouldn't be that surprised if the effect is the opposite, since poor people have less access to research resources, comparison shops, and trials that would allow them to combat the psychological effects of advertising. They're also generally under a lot more stress and time-pressure when they shop than rich people are, which is likely to make them even more vulnerable to manipulation during a difficult purchase decision.
I'm pretty sure it is, because nothing changes the fact that you can ultimately only spend what you earn (even considering credit). A share of that spending goes to advertising.
If someone can spend 10 or 20 times as much as another person after basic food and shelter then that difference trumps all other factors by a very wide margin.
I don't think it matters much, but just for the record: I don't believe rich people comparison shop as much as lower income earners. They buy what they fancy and they throw away what they don't like. I also don't think rich people are much harder to manipulate (but I'm not sure about that). They think much less before tapping that buy button. I know that much.
> If someone can spend 10 or 20 times as much as another person after basic food and shelter then that difference trumps all other factors by a very wide margin.
I'm not sure I follow? Google ads don't cost a percentage of the final product price. How much I spend on advertising might be entirely unrelated to the per-item cost of my product -- and how profitable my company is might not have anything to do with how luxury my company is, it might just be down to market penetration and my profit margins. Plenty of companies make enormous amounts of money targeting poor people.
Does an ad for a five-star restaurant on Google cost more than an ad for Taco Bell? And it's not like rich people are being shown a larger quantity of ads on a website than poor people.
My assumption is simply that marketing/advertising spending as a share of revenues isn't hugely greater for products that poor people buy compared to what rich people buy.
If that is true, then per person contributions to ad funded services would be roughly propotional to personal spending. Someone spending 10 times as much as another person would also pay 10 times as much for using Google search or Youtube.
If these services were subscription based then both would pay the same price in absolute terms, which is very regressive in comparison.
But just to make this clear. I don't claim for a second that my extremely crude calculation is anywhere near correct. What I'm saying is merely that subscription funding is very regressive compared to ad funding.
I don't know what the exact extent of that difference is and I cannot break it down to the level of pricing specific Google ads.
> If that is true, then per person contributions to ad funded services would be roughly propotional to personal spending. Someone spending 10 times as much as another person would also pay 10 times as much for using Google search or Youtube.
> If these services were subscription based then both would pay the same price in absolute terms, which is very regressive in comparison.
This is the part where you kind of lose me, unless a rich person is also watching 10x as many videos on Youtube. It seems like you're saying a fixed percentage of a person's spending is going to the websites they visit, but why would that be the case?
You will see the same number of ads on a Youtube video regardless of whether you're rich or poor. And the cost of each of those ads -- the amount of money that gets paid out by the business -- is based on the competition for the ad slot, not the price of the product. I wouldn't take it as a given that products like Taco Bell and Pepsi spend less on online advertising than a luxury watch brand. If anything, I would expect products in crowded consumer markets (ie lower-cost, non-specialized, mass-market goods and services) to have more competitive ad slots that cost more money to target.
So I understand that rich people spend more money, I agree with you on that. But I don't see how you're connecting that fact to the idea of more money from those rich people going to the websites who are displaying ads. I don't see the thread of logic that says that a product costing $500 per unit is contributing more ad money to a website than a product that costs $5 per unit.
>It seems like you're saying a fixed percentage of a person's spending is going to the websites they visit, but why would that be the case?
Very roughly yes. Some percentage of a typical company's revenues is spent on ads, and revenues from each customer are obviously proportional to that customer's spending. It's the same thing (leaving aside sales taxes).
Companies try to maximise the effectiveness of their advertising campaigns. The effectiveness depends on how many people actually go ahead and buy the product relative to how much the ads cost. If running ads on Youtube is less effective, then ads prices on Youtube would have to fall and Youtube would earn less.
Let's say only extremely poor people were using Youtube. None of them would ever buy a high-end smartphone. How much would high-end smartphone makers pay to Youtube for the honor of running ads there? The answer is zero.
Now let's say there are two groups of Youtube users. One group never buys a high-end smartphone. The other group buys one every year. Now it makes sense for smartphone makers to fund Youtube through their ads, but only the group actually buying smartphones pays for it. So the rich group effectively subsidises the poor group's Youtube usage.
I have chosen an extreme and unrealistic example to explain the principle. In reality, there will be a mix of products. The cheapest ones will be bought by almost everybody in roughly the same quantities, and some luxury goods are never advertised on Youtube at all. But the relationship between per person spending and that person's contribution to ad funding for the sites they visit still roughly holds.
This is what I think. I'm not an economist though. There are certainly many open questions as to how strong this redistribution effect is and what the effect of ad targeting is. But the claim that there is no such redistribution effect at all seems extremely implausible to me.
Interesting point of view. Have you ever sold a product? I assume not, otherwise I can't imagine how you would conclude that ads don't contribute to sales and don't bring value to customers.
- I don't trust ad networks to give me more relevant ads, the data they currently have has not made my advertising experience better, so I don't see why giving them more data is going to fix the problem. I don't see strong evidence that advertisers know how to make useful ads regardless of how much data they have.
- I don't trust ad networks to target responsibly for my benefit. Ad networks are trying to manipulate me into buying products, they are trying to affect how I view the world. That's a hostile relationship, they don't have my best interest in mind, so "more effective" is not necessarily going to translate to my benefit. Ad networks are not trying to make ads more useful to me, they are trying to get me to buy stuff.
- I don't trust ad networks to only use tracking to improve relevance. I take it as a given that their tracking will be used for underhanded price changes, changes to UX to make it harder for me to complete certain actions, deal availability, geolocking, changing results when I comparison shop, and other anti-user practices.
- I want to have control over what data goes into my advertising profiles. Tracking me everywhere forces me to treat my advertising profile like I would treat a cat -- I don't want to do reinforcement training on my ads. With tracking, if I want to be advertised a certain product, I have to reinforce to the network that I care about it. If someone sends me a link, I have to think before clicking on it because I don't know what that will signal to advertisers. This is a really awful way to interact with computers in general, and it discourages people from freely browsing the web.
- Ad tracking creates an additional security risk for my data. I might get advertised an embarrassing product at the wrong time in front of the wrong person, that information might get leaked to other 3rd-parties that are somehow even less scrupulous than advertisers. There are multiple instances of ad networks effectively doxing people, outing their secrets. It's not safe to trust ad networks with that data.
- Even if none of the above was true, I don't take it as a given that even at a purely conceptual level targeted advertising is better than untargeted advertising. I disagree with the philosophical premise behind that kind of marketing, I think that marketing should be user controlled and based on signals that users consciously give about what they want to see. I think in most cases that users should start the search for a new product themselves and decide what they want advertised to them. Even if the advertising industry was ethical (which to be clear, it's not), I still don't want targeted ads.
- And even if I did want targeted ads, heck anyone who is tracking me for advertising purposes without my permission. If your product is so heckin great, then it shouldn't be a problem for you to get me to opt into tracking. The lack of affirmative consent is a problem, regardless of the outcome. You have to get people's permission before you do this stuff -- even if I'm happy with the result, that doesn't excuse you from asking my permission. And no, collecting the data anyway but just showing less relevant ads on the front end doesn't count. I don't want the tracking code on my computer at all unless I've invited it to be there.
---
Now, completely separately from everything above, I also don't want to see ads at all and I think everyone should block them and burn the entire industry to the ground regardless of the consequences. BUT that is not the primary reason why I'm against fingerprinting and user tracking. Even if I loved ads, I still wouldn't be OK with the kind of tracking that tech companies are doing, and I still wouldn't want them to fingerprint me.
I like to think of it this way: ads do not exist to serve value to me. Ads exist to extract value from me. They are an increasingly obtrusive and insecure means to convince me to spend money. They are, essentially, psychological warfare on my wallet.
And no, I am not being sarcastic, nor do I think I'm being overly hyperbolic in this.
