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Kwan’s Hierarchy of Product Needs: The Four Levels of Product Managers (heavybit.com)
146 points by realtobechukwu on June 7, 2021 | hide | past | favorite | 5 comments



Slightly off topic from the original post, but a big fan of the Heavybit library[1] which is a wealth of great content for startups, but especially dev tools focused ones. There are a few favorites I find myself linking to on an almost weekly basis such as Michael Dearing's talk on effective executive communication[2] or Adam Gross's on self serve/developer go to market[3]. Between the conferences/talk series/podcasts/blog posts such a great collection of content.

[1] https://www.heavybit.com/library/

[2] https://www.heavybit.com/library/video/executive-communicati...

[3] https://www.heavybit.com/library/video/self-serve-go-to-mark...


Thanks for sharing this. I just watched the video on executive communication and believe what I learned from it will be extremely useful.


I like the simplicity of the pyramid but.. Why is the Senior PM not talking to customers?


Seems to be in the text if not the summary image:

> On the customer front, the PM needs to be able to creatively draw out real customer needs. This survey and interview technique is more of an art than a science, and comes with experience.


I think she includes that under "challenges product market fit". In the writeup below the pyramid she talks about the planning PM's skill of eliciting high value information from customers.




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