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And yet people are leaving the Sun, sister paper in the empire and really quite similar, untouched. In fact some of the advertisers directly said they were swapping their advertising from NotW to the Sun.

Tokenism on all fronts. NI will launch a Sunday version of the Sun within a few months with content suspiciously similar to NotW.



I found it hard to tell the difference between content in the Sun and the News of the World on a good day. The loss is one of brand, little more.


Tokenism indeed. I'm hoping similar fishy stories emerge from the Sun - but not that it'll close even if the exact same stuff happened there. To lose one red-top looks like misfortune, to lose two looks like carelessness.




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