Ignoring relevance for a sec, which display of results looks better? Kosmix by a mile. I think that's what Ballmer means when he says he wants to move beyond 10 blue links. Amidst the aura of "FAIL", one nice thing Cuil had was that you didn't really need to scroll down to see all the results. There's room to beat Google in displaying results better, and that's what Kosmix, PG, and Ballmer are all trying to do, each in their own way.
I don't think the company that beats Google will do it by "out-Googling" them.
Is that really superior? If I were in middle school, doing a research paper on In-N-Out, I could see the appeal. It seems fairly humming with information. Certainly it feels like it could fill a poster board.
Mostly, it seems to be trying to anticipate my next search related to In-N-Out. Did I really mean "In-N-Out videos"? Did I mean "where's the nearest In-N-Out"? Did I mean "what does 'animal style' actually mean?"
But really, if I had wanted any of those things, wouldn't I have used those as my search terms? As it stands, I find the page a little confusing; I don't know where to look amidst all that second-guessing.
Ignoring relevance for a sec, which display of results looks better? Kosmix by a mile. I think that's what Ballmer means when he says he wants to move beyond 10 blue links. Amidst the aura of "FAIL", one nice thing Cuil had was that you didn't really need to scroll down to see all the results. There's room to beat Google in displaying results better, and that's what Kosmix, PG, and Ballmer are all trying to do, each in their own way.
I don't think the company that beats Google will do it by "out-Googling" them.