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What's more amazing to me is Google had Chat and Docs/Sheets all ready to go and integrate and take on Office and instead they closed down chat and brought out Hangouts which I've still never understood.



I’m also astounded at how badly Google has squandered the opportunity in business productivity.

Even companies that were all-in on Google for email, calendar, and documents went with (for example) Slack for chat and Zoom for meetings. Google has had multiple products in both categories for years! And yet somehow could not put together a compelling package the way Microsoft did with O365 + Teams seemingly overnight.


It does seem like a big missed opportunity. My only thought is the failure of Wave loomed large and people didn’t want to repeat it. Consumer messengers with huge user bases all had simplified UIs and that seemed like a better market to try (repeatedly) to break into.


Supporting something for business for years is just not something Google has in its DNA.

Microsoft still hasn’t shut down Lynx yet.




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