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“Had to”

They did not have to. They could have let market forces dictate how it played out.




The market is currently "dictating" that I have to do business with Amazon no matter how odious I think their practices are. They're almost as hard to avoid as Google at this point.


People seem to like them. And what a wonderful service they have done for society.

But I guess Walmart is always available, or boutique stores if you don’t like big box.


They are much harder to avoid than google:

Look at this list: https://www.contino.io/insights/whos-using-aws

Amazon, and their primary revenue stream (AWS) is *immune* to boycott because it's so diversified. The fact that a company is immune to boycott is alarming.




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