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Indeed. The acquisition opens up numerous product placement opportunities. I can't wait to watch John Krasinski watching a mission briefing with his mPow 2021 Slim Noise Cancelling Bluetooth USB-C headphones.



How meta would that be to see Amazon Basics products on their movies/shows. I think that would be too much.


That’s a funny example considering mPow got banned from Amazon a few days ago for manipulating reviews.


I guess it would be practically impossible to remove the item from the video, though.

Or will Amazon shoot the scene multiple times, with different items?


I assume that can be handled trivially with today’s video editing capabilities.


Already happening: https://www.bbc.com/news/business-56758376


What if Krasinski wears his Bluetooth headphones through the entire episode?


I’m not familiar with the video editing field. But it seems like a product that can edit the logos/item to be advertised for various markets could be valuable.

So person wears an unbranded product or no product even, and then post production adds whatever logos or products it needs to for various markets.


And after having watched that episode of Jack Ryan those exact headphones will conveniently be “suggested” to you as you browse Amazon.


Or getting a close-up of his shoes, for that matter.


This needs to go to the top




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