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> custom color lid? who cares?

I care. I have to use the machine(s) every single day, sometimes for hours on end. If it's ugly, I don't want to look at it. Same goes for accessories. It's impossible to find a half decent non-black or pink womens laptop bag (I believe there's a special and separate level of hell just for the color pink, that's how much I hate it). I just stick with nondescript messenger bags, which don't always fit the occasion but oh well.

My black MacBook has an engraved lid (http://flickr.com/photos/chix0r/2490375769/). The biggest benefit is that it sticks out like a sore thumb so I know it's mine, since so many people don't do anything to their MacBooks after getting one. Very convenient when you're in a sea of Apple laptops..which used to happen to me at WWDC but now also happens at pretty much any tech conference nowadays.

It also makes a great conversation starter with lots of people who are very tempted to touch it..everywhere from airport security waiting lines to the apple store and all.




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