I'm scared that Myspace is simply a total data buy. Take the existing users data and build some models off of it. Notice these quotes. Doesn't sound too promising.
'“... enhancing digital media experiences by fueling connections with relevance and interest.”' - Connection between relevance and interest? Isn't that like saying the connection between apples and .. apples?
'Specific Media is an innovative global interactive media company that enables advertisers to connect with consumers in meaningful [unwanted], impactful [in your face] and relevant [creepy] ways.' [added]
The really bad news, if they decide to be evil, is that the purchase of MySpace provides a means to circumvent anti-spam and anti-telemarketing laws - if you have a MySpace account, you can be construed to have an existing business relationship, which legitimizes sending you unsolicited email or, for those unlucky folks who used the mobile features of MySpace, telemarketing to you on your cell phone.
'“... enhancing digital media experiences by fueling connections with relevance and interest.”' - Connection between relevance and interest? Isn't that like saying the connection between apples and .. apples?
'Specific Media is an innovative global interactive media company that enables advertisers to connect with consumers in meaningful [unwanted], impactful [in your face] and relevant [creepy] ways.' [added]