If the greatest minds of society are going for the easiest payday perhaps they are not really our greatest minds. Perhaps they are the smart ones by cashing in but the great minds with the great ideas they are not.
Ad-tech involves big data, lots of volume, and tons of innovation and interesting challenges. There's usually a good paycheck too, because there are lots of companies that need smart people to work on the above.
Greatest minds? Maybe there are some, you'll find them everywhere. But I'd worry that the greatest minds are toiling away in academia chasing grants or working on things that they don't want to work on.
In the paraphrased words of Don Draper (Mad Men character), nobody grows up wanting to be in advertising. It just kind of happens.
And then, there is a good chance our generation's Tesla or Einstein or Mozart currently herds livestock in the Mongolian desert and will for all their life.
