I can tell you this is an unpopular observation to put before developers, who are not often great at considering the human price of their choices, and advertising executives will continue to roundly & loudly defend their value proposition until there is no more toothpaste to sell, or we finally convince them to board the Golgafrincham B Ark. The combination of the two is a potent toxin that can turn an unassuming everyday programmer into a vassal of malignant narcissism.
Time is the most valuable commodity anyone possesses. Stealing it is diabolical.
For example: “we’re rolling out a new tool. It takes only fifteen minutes to learn!” when 100,000 people have to learn it.
Developers working in advertising aren’t just exhibiting this disorder; they are consumed by it.