Give Hubspot a gander. We want to handle your entire front office. But we're also perfectly content just handling customer data and gdpr requests for you.
I will say that I feel better about our clients underusing a $2500/quarter HubSpot account than I do about our clients wasting $100k+ on Salesforce Pardot.
Well I was specifically responding to someone who couldn't find a salesforce replacement because they all wanted to manage the back office. So it seemed relevant rather than shilling in my eyes.
probably pipedrive. it's pretty good for small sales (and some marketing) groups to manage their pipelines. easy to get up and running and fairly flexible for what it is. it's not going to replace salesforce though.
hubspot is a mid-market marketing automation product, sitting between little pipedrive and huge salesforce. it's also pretty decent for what it is, helping medium-size marketing (and some sales) departments coordinate across various channels. it also won't replace salesforce, but is appropriate for a mid-tier company (maybe ~$20-200MM in revenue).
salesforce is a huge sales channel management platform with at least a couple marketing automation products bolted onto it, along with all sorts of other semi-related stuff, like SCM (supply chain mgmt). this is because they want to own the totality of "marketing", which encompasses all of product, price, promotion, and distribution.
(i've done some consulting in this area and have helped clients pick and set up these things)
I would love to have a chat with you - my company is in the middle of trying to decide on what route to go right now. We’re on Zoho right now and trying to make it work. Available for a chat?
