This kind of fluff job isn't great if it's your whole life; but it's perfect as a backdrop to a passion/hobby. Perfect day-job for, say, a novelist, or musician, or other type of person who's trying to "make it" in a way that first requires years of no-return investment.
You might say that such a job is soul-killing — but that's still better than a job that leaves you without the time or energy required to pursue the passion you want to dedicate your life toward. Many people using a job as a clerk, barista, admin assistant, etc. as a backstop to this sort of pursuit, would kill to trade that day-job in for this one.
Entry-level management consulting is infamous for long hours and insane travel (pre-COVID, anyway). You're not going to have the time or energy for passion projects when you're spending every waking hour banging out PowerPoints and waiting for your connecting flight at O'Hare.
Three friends of mine are management consultant senior partners/associate partners at McKinsey. They echo the same - you're not going to be having the time or energy for passion projects or even family.
You might say that such a job is soul-killing — but that's still better than a job that leaves you without the time or energy required to pursue the passion you want to dedicate your life toward. Many people using a job as a clerk, barista, admin assistant, etc. as a backstop to this sort of pursuit, would kill to trade that day-job in for this one.