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As soon as Apple allows multiple app stores, it's going to be the same crappy situation as we have on PCs: Every goddamned software developer is going to insist on having its own app store. Want an Adobe product? You have to install Adobe's store. Want an Epic product? Epic's store. Want Minecraft? Microsoft store. You'll end up with all these crappy little stores all over your device. Then you'll have store exclusives, and you'll need to search through dozens of stores whenever you want to find something. Yuck!



I doubt that these companies will introduce that level of friction without good reason.

Assuming a competitive market the number of app stores and their markup should dwindle. It's not like we are overwhelmed with app stores on Android.




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