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I agree with the gist of this comment, but not the numbers. I don’t have sources to hand at the moment, but while Apple’s margins are notoriously high, they’re not that high. OLED screens are quite expensive.



Here's a source that says the cost is $415. You're right that the OLED is expensive, it costs $23 more than the LCD it replaces.

https://www.counterpointresearch.com/bom-analysis-iphone-12-...


It should be taken with a massive grain of salt, but [1] suggests $431 BOM cost for an iPhone 12 Pro.

[1]: https://www.counterpointresearch.com/bom-analysis-iphone-12-...




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