Would you be willing to pay a premium for that? What if Apple allowed other stores and simultaneously allowed apps to sell things for more on their store than they charge on other stores? Then an app maker could release on both and charge more to account for Apple's cut and any extra expenses they have releasing on their store.
Could you explain what you mean about customers paying a premium today? I don't think any apps that are on iOS and other platforms charge more for iOS. I also don't believe an iPhone costs more than a similarly high end Android phone. Where's the premium?
Some definitely do charge more for e.g. subscriptions on iOS than they do if you go through their website. They can't advertise the website option in their app, but it can exist.
Last time I made that mistake the site's subscription management interface was rather... uh, minimum viable product. Switching to paying the Apple premium was well worth it.
Thanks for that info. I wasn't aware that apps were allowed to charge more for subscriptions via iOS. I thought their only options in this regard was to not offer in app subscriptions at all.
Those very few ultra-premium models are exceptions which prove the rule; a few ultra-expensive, ultra-premium halo products for price-insensitive customers. Android phones are almost always superior value for money.