"Employees are free to...speak out on whatever horrible injustices are being perpetrated on this group or that . But that's their business, not ours."
So BaseCamp as a company has no view on any horrible injustices as long as they don't hit their bottom line.
Really surprised that a firm that is supposed to be great at marketing seems to have taken no account of how a sizeable subset of their customers would react to this.
They also seem to have really upset some key members of their team.
Strange and on the face of it not an especially smart move.
I don't care if the chip maker who runs this computer thinks Global warming is real or not. I don't care if my orange juice company has spoken out about human trafficking. I don't want those companies to take part in those things, but outside that companies should be in general apathetic soulless beings who only care about things that impact them and act in a legal and ethical matter to provide goods I want or don't want. It is in my mind strange that people want Red Solo cups to fight against the big lie of a stolen election. You realize when companies do this it isn't because they CARE, it is because they see the PR benefit vs cost (look at the NBA on Hong Kong vs BLM).
If people demand companies lie to them so they can feel moral about purchasing their products... That is just bizarre.
Who mentioned lying? You pick out a few examples that you personally don't like - fair enough you're entitled to do that.
But Basecamp are saying that they will never have a view on anything in the environment in which they operate no matter how it affects their employees - as long as their profits are not affected - that is just bizarre and for many disappointing.
So BaseCamp as a company has no view on any horrible injustices as long as they don't hit their bottom line.
Really surprised that a firm that is supposed to be great at marketing seems to have taken no account of how a sizeable subset of their customers would react to this.
They also seem to have really upset some key members of their team.
Strange and on the face of it not an especially smart move.