I tend to agree. If you are a storage company, I’d think that part of your secret sauce should be how to store tens or hundreds of petabytes of customer backups economically.

Maybe I’m wrong though. Perhaps the real secret sauce is the end user experience and the kind of storage you use on the backend doesn’t matter at all.

However I bet that the “cloud storage space” is pretty crowded and lots of people shop on price more than anything. If your business model is all about price, then finding economical storage is critical to your company and needs to be part of your core competency.

If price isn’t that important, perhaps it doesn’t matter... the “winners” would win no matter how expensive their storage solution is.

But honestly.... I feel like part of your core competency needs to be managing the storage system.