My parents got an M1 mba a few days ago. When they asked my advice about getting a new laptop they got an earful, and then the favour was returned when I listened to my flabbergasted dad explain to me how his bank website now renders instantly compared to 15 seconds on his old mba.

It’s hard to quantify what portion of the so called tech-illiterate have a tech literate person in their lives who they go to for purchasing advice, but anecdotally I must provide decisive “wait until September” or “nows a good time to buy and here’s why!” advice to at least a dozen or relatives and friends.

It’s also why the butterfly keyboards or the mdns debacle can end up being a drag on sales. I’m very bullish on Mac market share in the next couple of years due to pent up demand from family members being advised to hold on to older machines.

Right, even if it's distilled down to "I've heard great things about these new Macs" that's still reflective of an incredible technical and marketing accomplishment.