Not exactly, since there still has to be a proximity effect. You might see rich people on TV, but you're not in direct competition with them for anything. It's about your relative standing with regards to people who you actually compare yourselves to (like other people around your rank in the dating markets, for example)
We all measure our success with net worth in dollars. That plus the internet changed the game. Now we approximately know each person net worth and especially the net worth of the leaders in the standings.
Also just because Bezos is not around the village to steal your girl doesn't mean you don't think and predict what would happen if he were to come to the village and hit on your girl.
