It's more like Apple loves to push their own standard on products
People said the same thing about Apple and USB. iPod and FireWire. MacBooks and Bluetooth. Apple not supporting HD-DVD. Apple not adding Blu-Ray to SuperDrive. Apple and DisplayPort. Apple when it released its first Airport.
It didnt matter that other companies were also using the same standards and methods. People are hypersensitive to what Apple both does and does not do.
The amount of hoops you had to jump through to make a MFi bluetooth device was insane.