Last I checked it was a lot of words for no change at all. If the change is so small, they could have allowed EU users to opt out (and maybe miss out on some features), they would have avoided the outcry.
That's what I heard indeed, but that's still too many words if I don't want to receive messages from businesses anyway. They could have prompted users before the first interaction with a business for instance. Then users would have clearly linked the two.