First of all, I dont think the analogy is apt. Also, your claim that Apple seems to be setting terms is not true at all. Android has captured a big market share and from what I read last time it was more than Apple.
I also think that if you can come up with a phone that adds 'significantly' more value than an existing phone, it will automatically capture attention. You dont need imitate the current players in the market.
There have been many examples in the past ( for eg: Google search Vs Yahoo search ).
But I do think that Nokia phone is really pretty, with pretty good UI features showcased. But I am not sure if it has the necessary qualities to make users switch from an existing iphone or android phone. I dont know if it adds "significantly" move value!
Of course switching between search engines is a lot easier than switching between phones, so that is also an important factor.
I also think that if you can come up with a phone that adds 'significantly' more value than an existing phone, it will automatically capture attention. You dont need imitate the current players in the market.
There have been many examples in the past ( for eg: Google search Vs Yahoo search ).
But I do think that Nokia phone is really pretty, with pretty good UI features showcased. But I am not sure if it has the necessary qualities to make users switch from an existing iphone or android phone. I dont know if it adds "significantly" move value!
Of course switching between search engines is a lot easier than switching between phones, so that is also an important factor.