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I feel like the author is missing a trick here, there's an epilogue to write. The power of brigading is terrifying and fierce and this is part of marking the transition into personal brigading where an individual uses the hammer of their fans to beat reality into their will. Its not entirely dissimilar to Trump's relationship with his followers to an extent.

Pans out just fine with Taylor Swift because I figure she might have a modicum of respect for her fans as opposed to someone like Jake Paul who treats his like dirt. The difference between the ages is that fans that were gatekept by organisations had many levels of PR, admin and marketing to wade through, today we have direct, raw and visceral which also can result in corrupt, unethical and even evil.

This is a pattern that could define the coming decades as society coalesces around a few chosen figures and lends them their might directly. Many of them will be found undeserving and the debris they leave might be impactful.




Something similar happened recently with Dave Chappelle. He asked his fans to stop watching Chappelle Show on Netflix. This depressed the value of the asset low enough that he was able to buy back the rights.


Chapelle Show doesn't drive subscriptions. Holding out on any more comedy specials is what made them capitulate.


It doesn't sound like he had threatened that (at least not explicitly); articles about it just say he requested Netflix stop streaming it, and so they did. Of course, them expecting him to create more specials for them in the future likely motivated them here, but it doesn't sound like it was an explicit ultimatum.


Chappelle was brought up in the article ;)




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