Sure if you watch movies in EN you are on the lucky side when it comes to support of high audio bitrate atmos++ support.
Once you watch localized movies you are out of content quickly.
Why pay a licensing fee (dolby) for your games when the niche is high. Its like the same with supporting Linux for games. I had some hopes for that because Stadia requires Linux ports. But I also expected Stadia to fail on a large scale.