I don't understand your analogy. If a sizeable population of the world got sick from eating at Chipotle...and it was easily communicably spreadable infecting even those that never ate there...and people died as a result (3 MILLION)...and it caused massive world-wide economic damage...I'd bet they'd be quite interested in the cause no matter where they worked. In your analogy, the impact wasn't just limited to those who ate at Chipotle. It was everyone.