I guess so. IIRC somewhere Ben Horowitz talks about the fact that you are just going to have to face competition? I (and I guess others) often try to think of "new" ideas when anecdotally "better mousetraps" seem to have a better track record.

I long ago rid myself of any conceit in originality in going to market. There is much more security in aiming at large and compounding markets with such a wedge as this company. The difficult part is in convincing investors who are looking to party. Quite simply: you can't.