>Far FAR too many techies think "marketing" == "advertising". It's not
>Paid advertising is a small part of the art that is marketing.
Sure, I agree that paid advertising is just a small part of marketing. But the post didn't say "we didn't do any marketing". The post said "without spending a dime on marketing".
It isn't supposed to mean they haven't done any marketing. Clearly they did, given the post in question itself. It is supposed to mean they haven't spent any money on marketing. Have they spent any money on marketing? If no, then they are fully in the clear. Unless somehow people assumed the devs just published their work and left it at that, which is a very unreasonable assumption, because how would people find out about the app in the first place if that was the case.
Just like with Tesla. They intentionally spend zero on marketing. But it would be silly to argue that Tesla doesn't do any marketing. Elon's tweets alone can be considered marketing. It's just that there is no actual budget spent on it.
I think the OP has a valid observation. You don't say "we didn't spend a dime for our software" when you have hired someone to write it for you. Why would it be different for marketing?
>Far FAR too many techies think "marketing" == "advertising". It's not
>Paid advertising is a small part of the art that is marketing.
Sure, I agree that paid advertising is just a small part of marketing. But the post didn't say "we didn't do any marketing". The post said "without spending a dime on marketing".
It isn't supposed to mean they haven't done any marketing. Clearly they did, given the post in question itself. It is supposed to mean they haven't spent any money on marketing. Have they spent any money on marketing? If no, then they are fully in the clear. Unless somehow people assumed the devs just published their work and left it at that, which is a very unreasonable assumption, because how would people find out about the app in the first place if that was the case.
Just like with Tesla. They intentionally spend zero on marketing. But it would be silly to argue that Tesla doesn't do any marketing. Elon's tweets alone can be considered marketing. It's just that there is no actual budget spent on it.