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Typically when you hear "This call may be recorded for quality assurance" you don't hear the brand name of the telephony product used to record the call, or the system that might transcribe the call, or the regulatory auditing system that takes those transcripts and makes them searchable across users for words that might raise red flags. Nor would you expect to.

But therein lies the slippery slope: where does that system end, which places people into buckets based on the content of those calls, and a system begin where data sharing between these "wiretapped calls" is used for ad targeting?

If you extend this to the web - must every site where clickstream data ends up in a hosted version of Snowflake, visually display that it uses Snowflake? We can use intuition to "call it when we see it" but that's very hard to ensconce into law in a consistent and predictable way, without ending up in a situation where there's an even worse overload of disclaimers than American drug commercials. And nobody wants that.



I think it's less about the data, but more about the consent regarding the usage of that data. At least the call message is honest about its intent, so you know what you're consenting to. The Facebook button, however, doesn't state that it's there to track your interests to advertise to you more effectively.




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