A have a question about creating lookalike audiences, by sending data to FB (either separate or through pixel tracking). Is that data not by definition PII, and so they are likely violating GDPR doing this?
the data sent by a pixel is not PII. it enables lookup of the existing PII. the company putting the pixel on their page isn’t collecting PII and this is outside of GDPR. the accidental transmission of file names doesn’t seem to be PII to me.
