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>SaaS is all over.

Yes. By its very nature.

Plus, SaaS is more like a horizontal niche (though I would really call it a layer, with, e.g. shrink-wrapped software being another horizontal layer), while fintech, healthcare etc. are vertical layers[1]. In fact, the industry jargon term (outside of the narrow world of tech, at least), is "verticals". Ask any marketing guy. Verticals are usually defined by the business domain they apply to.

[1] E.g.: you can have a fintech SaaS and a healthcare shrinkwrapped app, and vice versa, and so on.



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