>I tend to have a good opinion of Apple regarding privacy protection
The Apple privacy push is for Apple protecting your data from 3d parties. Apple still collects plenty of information by itself.
From a consumer standpoint, there should be no difference if you care about privacy.
If you really want control over your data, you need a rooted Android phone running a custom rom with no Google apps, and use something like Firefox Focus for web interfaces to all the apps that you use.
The Apple privacy push is for Apple protecting your data from 3d parties. Apple still collects plenty of information by itself.
From a consumer standpoint, there should be no difference if you care about privacy.
If you really want control over your data, you need a rooted Android phone running a custom rom with no Google apps, and use something like Firefox Focus for web interfaces to all the apps that you use.