Although you should probably take into consideration that some professional linguists think the book is trash containing "prescriptivist poppycock" that the author doesn't even follow.
A lot of writing rules are of the "follow it until you know how and when to break it" variety. That way if you never learn how to break them correctly, your writing is still a lot better than it was. It's no surprise that studies of writing already known to be good will find much rule-breaking, as one is not surprised to find race cars on a race track moving faster than we'd want any car to, ordinarily.
> Prescriptivists never seem to add that clarifying nuance to their advice though.
They often do, in my experience. AFAIK it hasn't been common to attempt any kind of real, strict prescriptivism in English since the middle of last century (yes, I'm sure a few examples exist). These days it's mostly "write like this—until you know better" or "avoid X if your audience is Y, for such-and-such reason".
https://languagelog.ldc.upenn.edu/nll/?p=18345
Also a tiny study on whether adj/adv usage correlates with good/bad writing: https://languagelog.ldc.upenn.edu/nll/?p=18398