> Web Analytics made simple and therefore privacy friendly
One small remark: not storing personal data doesn't mean it's privacy friendly. Yes, it can be private for the user, but not for the business owner. If we still centralize data, then potentially a single entity gets information about traffic and browsing habits of user cohorts, which can then indeed be used for "evil", such as creating a competitor of that business by using the collected data or to guide those users towards a different website/direction.
One small remark: not storing personal data doesn't mean it's privacy friendly. Yes, it can be private for the user, but not for the business owner. If we still centralize data, then potentially a single entity gets information about traffic and browsing habits of user cohorts, which can then indeed be used for "evil", such as creating a competitor of that business by using the collected data or to guide those users towards a different website/direction.