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> If most browsers aggressively blocked ads then more sites would test to see if blocking ads breaks the site.

I'm not sure that's a reasonable assumption.

Many sites actively break their own user experience and hide their content as best as possible for users with adblockers. It's also understandable, because these sites don't want users but adviews and adclicks. They would rather intensify their efforts to force the user to turn on adds than make sure the website works without generating revenue.

I also don't think we would see much more subscription or pay once models, because they are just not viable for many websites. These websites would simply cease to exist and we end up with less diverse available information on the internet.



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