Your product has a feature that curtails 'addiction' for the benefit of the user - ie to improve knowledge via spaced repetitions. A knowledgeable customer will recommend you and come back for more. Great!
Social media requires time from those users - they want to know you, crack you open psychologically, so they can then be better at selling you stuff (and, incidentally, pass all that info on to 3 letter agencies for their population modelling etc). That is a different model. They want you to be deeply engaged for a long time. The longer the better.
Social media requires time from those users - they want to know you, crack you open psychologically, so they can then be better at selling you stuff (and, incidentally, pass all that info on to 3 letter agencies for their population modelling etc). That is a different model. They want you to be deeply engaged for a long time. The longer the better.