The MQ people don't seem to be explaining their value to the Web 2.0 kids. When I read the ZeroMQ site the other day I kept thinking "but what is it used for?"
It probably doesn't help that books on the subject have desperately unhip titles like "Enterprise Integration Patterns". The introduction to that book is actually a great essay on when and how to use asynchronous messaging, and it is online here: http://www.enterpriseintegrationpatterns.com/Introduction.ht...
