Yes but one Reddit comment has a lot more weight right now because of the ease of astroturfing, so it doesn’t need to be a Bot. Someone posts a Swiss Army knife and someone else might say, “I love my Swiss Army Knife that my grandfather left me. Oddly enough my aunt thought it was lost and bought me a knockoff from Amazon and it actually works better than my grandfather’s knife.”

Then someone replies saying “what was the brand?”

Then the person replies with a picture of the knife with the lettering in tatters saying “QUINIPO” or one of those Chinese brand names.

Boom

with Reddit tho you can look through a users post history to see how likely they are a bot.

I'm not saying its perfect by any stretch.

And there is a market for buying up old Reddit accounts for that. People cultivate karma on Reddit accounts posting about cats and memes and then sell them to brands looking to appear authentic.